Starcraft RV Enters into Agreement with Mossy Oak
Starcraft RV and Mossy Oak join forces to produce Mossy Oak® branded RVs™
Starcraft RV is pleased to announce a newly-inked licensing agreement with Haas Outdoors, Inc. d/b/a Mossy Oak, the market leader in outdoor, hunting and recreation lifestyle products. The agreement establishes Starcraft RV, division of Jayco, Inc., subsidiary of Thor (NYSE: THO), as the sole manufacturer of Mossy Oak branded recreational vehicle products for distribution throughout North America.
The partnership maximizes consumer demographics shared by the two companies. Known first and foremost as a camouflage brand, Mossy Oaks™ core consumer not only wears Mossy Oak brand products for concealment in the woods, but as a representation of their love for the outdoors, recreation, and the hunting lifestyle in their daily lives. Starcraft® recreational vehicle owners are outdoor lovers, adventure seekers and boundary pushers who enjoy camping, pure and simple.
“We’re ecstatic to enter into this partnership with Mossy Oak, which will allow us to market a product line that resonates with a passionate, outdoor-loving group of consumers, stated Marc Hauser, Vice President of Sales and Product Development for Jayco, Inc. towable divisions. Our companies share many similar values, including producing high-quality products intended to be used in all aspects of the outdoor lifestyle. Aligning our businesses to deliver this exclusive product was a perfect fit.” Hauser continued, Working directly with Cuz Strickland, a legend in the outdoor & hunting industry, and team at Mossy Oak in the development of this product is an honor. We truly feel blessed to a part of this project.”
“Today’s outdoorsman is more mobile than ever, from changing hunting leases near home to cross country adventures, moving around is commonplace, shared Toxey Haas, founder and CEO of Mossy Oak.” The people at Starcraft realized that fact because as we found out, many of them were already serious outdoor enthusiasts. Combing our two brands to design the perfect RVs for sportsmen was as natural as the surroundings outdoors people crave. New innovations that will make their outdoor RVs more useful and practical from two companies that truly know what it takes to be at home in nature.
The product line will feature proprietary Mossy Oak exterior graphics and interior decor. The Starcraft RV exclusive product will be available in Fall/Winter 2017.