Starcraft Launches New Lead Management Platform

August 2, 2021

Middlebury, Ind. - Jayco, Inc., announces the immediate launch of the AimBASE® lead management platform for the Jayco®, Entegra Coach® and Starcraft RV® brands, with Highland Ridge RV® launching in late summer.  Powered by Rollick® and its marketing technologies, AimBASE delivers qualified sales leads to dealers, provides automated communications, and offers robust analytics to measure and enhance performance.  The AimBASE platform can be access via a desktop or mobile app and provides real-time engagement information for each specific lead. 

In addition, dealers are provided the opportunity to have leads sent directly to their existing Customer Relationship Management (CRM) system.  The platform offers integrations with 24 of the most widely used CRM systems in the industry.  For more information in the CRM integration and to register dealers can visit:

“The launch of the new lead management system is another step we have taken to elevate the experience of our dealers and ultimately future owners of our units.  We have found that this system can help dealers to have deeper conversations with potential buyers, as well as understanding the engagement level of each lead and how likely they are to purchase.  The CRM integration works hand in hand to streamline the experience for the customer and how quickly and effectively they receive responses.  This is yet another key initiative in Jayco’s commitment to exemplary customer satisfaction,” stated Trey Miller, Jayco, Inc. - Director of Corporate Marketing.    

About Jayco, Inc.

Jayco, Inc., manufactures and markets towable and motorized RVs through its Jayco, Starcraft, Entegra Coach, and Highland Ridge RV divisions.  For more information about Jayco or its products, call 1-800-RV-JAYCO, or write to Jayco at PO Box 460, Middlebury, Indiana 46540.

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